Highlights
Burna Boy "I Told You" Merch Campaign
To amplify Burna Boy’s I Told Them album release, I led a unique merch activation that transformed a simple black t-shirt into a cultural moment. Partnering with a visual artist, we created a custom, hand-painted shirt for Burna to debut at his release parties from NYC to Lagos. This organic storytelling moment fueled fan excitement, drove thousands of social impressions, and generated over $10K in merch sales within the first 24 hours—setting a new benchmark for his merch campaigns.
TAKEAWAYS
Creative Storytelling: This directly translated into a 900% increase in sales from previous merch drop.
Authenticity Matters: Burna Boy wore the custom piece, which resonated with fans.
Cross-Functional Execution: By combining creative design, content capture, and social media strategy, the campaign maximized visibility and impact across channels.
The Marias “Submarine” Album Release
After a successful five month pre-order campaign, we celebrated the release of The Marias second studio album, “Submarine”, with two pop-ups in LA. One located at Supervinyl and the other at ROW DTLA. We produced exclusive t-shirts and pocket posters for both events. To enhance the experience we hired a custom wrapped ice cream truck to sell the merchandise and offer a free ice cream to initial purchasers. These events helped push them to debut #17 on the US billboard 200 cart in first week.
TAKEAWAYS
Sales Increase: $600k in total pre-order physical music and merchandise sales.
Fan Engagement: 1K+ fans showed up across the weekend.
Viral Social Media Content: 127.3K Tik Tok Views from one clip alone, plus hundreds of additional organic posts
Atlantic Records 75th Anniversary Digital Gateway Tee
NFC transforms Atlantic’s 75th anniversary merch into a launching pad for fans to access exclusive content and provide a digital token as proof of authenticity. Fan holds NFC-enabled phone to the chip to unlock exclusive content, discounts, and other rewards. Rewards include an exclusive Shinedown video, early access to vinyl, 15% discount on items in the Atlantic store, and the NFT as proof of authenticity.
TAKEAWAYS
Invested Fans: 100% sell through rate.
More Than Merch: 100 NFC chip taps upon delivery to fans.
Innovative Solutions: This product was first of its kind and created a template for future connected merch drops.
Trusted By
 Jack Harlow |  Burna Boy |  Briston Maroney |
|---|---|---|
 Roddy Ricch |  The Marias |  Trivium |
 Logic |  Royal & The Serpent |